Branded Illustrations
The Waze brand identity is whimsical, colorful, and leans heavily into illustrated elements to communicate their ideas and create a fun brand experience. From in-app iconography, to keynote presentations, to in-house communications, Waze’s illustrations are included in all facets of their branding.
A singular slide for Google’s annual I/O conference, to visualize that Waze would soon be built into the operating systems of certain car brands.
A series of small icons and illustrations for the Waze team’s creative hub.
Some extra illos for the Waze in more places campaign.