Google provided jobseeker resources into Historically Black Colleges & Universities (HBCU) career services centers, to help students gain the modern and vital skills they need to find and land entry level jobs and internships and to be successful in the workplace. In partnership with the Thurgood Marshall College Fund, this program spanned 20+ institutions, and helped train ~20k students during the 20-21 school year.

Our role was to help spread the word about this opportunity to students on campus. We began by establishing a visual language of illustrated icons, based on essential elements of life at an HBCU. We used Google’s brand colors and fonts to tie everything together, but styled the artwork in a way that gave the campaign a unique identity.