Brand Guidelines

Brickroad is a Brooklyn brand that focuses on crafting quality everyday goods; set on finding the best craftspeople in the world to design you “the only one you need”. Currently, this collection of goods consists of understated kitchenware, handmade in Japan at the Maruasa Porcelain Shop.

Our role was to develop the logo and subsequent brand book, as Brickroad was starting from scratch and needed a visual identity. We felt that a company based on the concept of craftsmanship should look the part. Heavily inspired by the timeless work of Massimo Vignelli, we found a solution that balances utilitarianism with elegance.